Spotify: a side- by- side comparison. I’m a pretty ardent believer in the idea that it is better to use the best products than local products. I rarely give favor to local versions of products that I use, when I feel they are . Habitually running into founder Daniel Marhely, I never lied – “I’m a premium Spotify user, and I don’t plan on changing.” – but earlier this year, when Deezer announced a re- vamp of their newsfeed (dubbed . I took the time to think about my personal habits, likes/dislikes, and needs when it came to music (and specifically, Spotify), and I decided to look at 5 key areas that could be isolated and assessed: Product Design, Music Discovery, the Mobile experience, the Offline experience and the App Store.

These five areas corresponded well to how I experience music today, and while I wasn’t going to give specific weight to any of them, they gave me a basis to judge the two services. I had thought about trying Rdio and other services; however, when Rdio announced in November that they were laying off 3. I realized that this three- horse race had just become a two- horse race, and decided to just try Deezer vs. Spotify. Nota bene: it’s easy to switch & the music’s not all the same. There were two assumptions that I had initially made and planned on assessing, that turned out to be wrong. The first was that switching services would be hard, which was busted quickly when one Deezer user introduced me to Spotizr, a service that pulls your Spotify playlists into Deezer (there is a similar service, Uses.

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Spotify. com that allows you to do the same thing). Spotify’s press page claims that they have over 2. Deezer’s november announcement included a mention of 3. Million licensed songs; there is clearly a large gap in music provided by the two services, yet no real way to know what you’re missing out on. Deezer is available in 1. Spotify (1. 80 vs 3. Million tracks may be local artists; however, Deezer isn’t available in the US, so artists only available in the US wouldn’t be available on Deezer.

Also, as tracks are licensed on a country- by- country basis, it’s difficult to tell how many tracks a user in any given country has for each service. Product Design – adjusting expectations. I knew going into Deezer that I was going to have to adjust to the difference in design; however, I likened this to the switch between i. OS and Android. No one ever likes a new haircut, so I was determined to not let this get in my way. On Spotify, I had been using the i.

OS app on my i. Phone 4. S and the Desktop app on my Asus Zenbook; having rarely used Spotify’s web interface, I was a bit stunned that Deezer didn’t have a desktop app (equally stunned that Spotify had a web interface, which is awful compared to the Desktop app). I know the tendency is to say that the future of apps is the web, but HTML5 has a huge hole when it comes to .

In the product design department, Spotify certainly took the cake – not only because it’s pretty, but because I feel more comfortable using it, even when it comes to music discovery. Music Discovery – getting out of the echo chamber. Music discovery is a huge part of the listening experience – I used Pandora exclusively for years because of their ability to pull out what I called “Pandora bands” – bands you wouldn’t have otherwise discovered if it weren’t for your obscure radio station that mixed Audioslave, The Shins & DMX. On Spotify, I had been slowly building my aforementioned “Chill Out” playlist to be the perfect .

In order to grow that playlist, I would use Spotify’s “make a radio station out of your playlist” feature, which admittedly lacked in the discovery aspect after about 5. I used Spotify. The Playlist–> Radio Station feature doesn’t exist on Deezer – a point which initially made me go back to Spotify for half a day during my Deezer trial when I didn’t have time to figure out how to hit play and work.

You can only create radio stations from artists (understandable), and you have to go to the artist page in order to launch the radio (not reasonable). Deezer ultimately positions its . Initially it was middle- of- the- line music — The Jimi Hendrix Experience, some Pop music, etc. After that, the Hear This feed got a bit more interesting – it still had some misses, but I genuinely felt like my choices were being taken into account. Today, for example, the home page showed a new single by the Nine Black Alps, which happens to be one of my aforementioned “Pandora bands.” The suggestions continue – Less Than Jake, Better Than Ezra, a 9. Deftones, . While both companies claim to have complex algorithms to push recommendations, Spotify feels to me like it plays it a bit too close to home, quickly putting you in a box of of liking ? Deezer, I had downloaded the mobile app, but I had never used it: every time I went to do so, I couldn’t get network to download my music, and Spotify’s app, which must’ve downloaded my playlists one day when I came home and connected to wifi, kept bidding me to come back to comfort.

Getting beyond that frustration, Deezer’s recent updates to its mobile app have taken it from a clunky app with too many buttons to one that matches its web experience – image centric and all about the feed – and actually has come up with an app that has something to offer beyond being a music player. Spotify’s mobile experience is faithful to its desktop app: the focus is around the player – you can seamlessly listen to artists, playlists, radios of either, whatever you want – while Deezer mobile app pushes, again, to the discovery aspect. Remember my homepage on the web experience?

Those same recommendations appear on my mobile app. Deezer’s player is now also on the bottom, like Spotify’s i. OS app, but I find that Deezer’s album search and explore section works even better on mobile than on the web. Deezer’s app has only been updated in the past week, and it honestly makes a “huge” difference, as the developer notes for the update puts it. As I prefer discovery to comfortable listening, I’m going to have to give it to Deezer for Mobile; however, the lack of a desktop app on Windows is painful for me, and so I’m going to give it to Spotify for Offline listening.

The App Store. Calling either Deezer or Spotify a . There are cool apps like Seevl that are on Deezer and not Spotify, as well as Tunigo, available only on Spotify (acquired by Spotify earlier this year) – yet most of the apps seem to be attempts at self- promotion. I won’t blame either of the services for Pitchfork magazine’s lack of creativity with its app, but it is evidence that the app ecosystem just isn’t there – mostly coming down to the fact that both services have signed contracts with labels, making it illegal for app developers to make money on the music in their apps. If either Deezer or Spotify were to enable app developers to make money by incorporating music into their apps, two things would happen: You would have a sudden influx of apps incorporating music in creative ways, often for free with ads but sometimes paid. Music Labels would officially serve zero purpose. Labels today are distributors – that’s what they promise, that’s what they offer, and that’s why they take the lion’s share of artists’ money – however, if Deezer & Spotify create an ecosystem where developers can monetize music incorporated into their apps, then suddently the music platforms take over the distribution role. This is why the music services have live music sessions – like Deezer Sessions – because its royalty- free music is the first step towards creating a label behind the music service.

As for now, I have been more impressed with Deezer’s integration into 3rd party apps – e. DJing, Soundrop, Seevl, and others – and they seem to make a larger push to developers than Spotify does. Spotify’s attitude so far has been to acquire or invest in any remotely successful Spotify app, which is good for those developers, but bad for creating a 3rd party ecosystem.

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